CTRL IS COMING
Spaces and opportunities to create community and connection through gaming, where play becomes culture, culture becomes community, and community becomes movement.
CTRL IS SOCIAL
A social and cultural movement, not just another gaming event.
CTRL is on
CTRL is a social gaming experience — a physical space and cultural platform that brings people together through the universal language of play.
At CTRL, gaming returns to its roots — community, energy, and fun. It’s about people, not pixels.
Imagine a nightclub, art space, or community venue reimagined as a living gaming playground — with music, themed drinks, retro consoles, and modern systems that span generations.
CTRL AUDIENCES
CTRL speaks to people, not players.
Its audience is diverse, multi-generational, and deeply engaged in both gaming and culture.
Core Traits:
Social over solitary
Competitive but community-minded
Culturally fluent (music, fashion, tech, art)
Inclusive, nostalgic, and forward-thinking
CTRL WITH PURPOSE
The purpose of CTRL is simple yet powerful:
To create community and connection through shared play.
Gaming has always been about connection — sitting on the couch, passing controllers, cheering for wins, and laughing through losses. CTRL rekindles that spirit in a time when digital isolation dominates.
CTRL’s Purpose Pillars:
Community: Bringing people together through play.
Culture: Celebrating gaming as lifestyle, art, and identity.
Connection: Turning screens into shared experiences.
Creativity: Empowering self-expression through themed events, music, and style.
CTRL THE IMPACT
CTRL’s impact goes beyond entertainment — it’s social, cultural, and economic:
Social
Builds inclusive spaces where diverse audiences feel seen and welcomed.
Strengthens local community ties through collaboration, competition, and celebration.
Provides healthy, positive social engagement for youth and adults alike.
Cultural
Redefines gaming as shared nightlife and creative expression.
Fuses gaming with art, fashion, and music scenes — bridging cultural silos.
Revives local nostalgia and cross-generational connection.
CTRL THE OPPORTUNITY
Philadelphia will be a global stage during the FIFA World Cup 2026 — and CTRL is uniquely positioned to activate that moment.While traditional fan zones and concerts cater to sports audiences, CTRL offers a cultural and interactive alternative — blending gaming, soccer, and nightlife into one unforgettable experience.
The Culture of Play
CTRL is more than an event — it’s a movement.
The future of social gaming isn’t online — it’s together.
CTRL is Coming... and CTRL is Here.
LEAGUES OF CTRL
CTRL isn’t just an event — it’s communities that evolve with every generation of gamers. From the first time a student picks up a controller in middle school to the moment adults reconnect with the games of their youth, CTRL grows with the player.
Middle CTRL
“Play. Learn. Connect.”
Here, play meets purpose — Middle School students explore problem-solving, collaboration, and positive social interaction through safe, structured gaming environments.
High CTRL
“Compete. Connect. Create.”
It’s where High School students discover community and purpose through play. channels teenage passion for gaming into healthy competition and cultural expression.
Collegiate CTRL
“Level Up Together.”
Celebrates gaming as both culture and connection. Fusing nightlife, music, and gaming into one unforgettable experience — where students unwind, compete, and build lasting friendships.
Adult CTRL
“Take Control of the Night.”
The evolution of play — a nightlife experience for grown-up gamers, creatives, and pop culture fans.
Blending nostalgia, music, drinks, and play through games that shaped you.
ConsoleS OF CTRL
Battle across generations of gaming hardware. From classic retro machines to cutting-edge PlayStation and Xbox platforms, every console tells a story.
CTRL THE GAMES
Compete in premier game titles that define a generation. From sports simulations to fighting championships, every match writes history.
NFL Console battleground
Quarterback your team to victory in the most realistic football simulation. Strategy meets raw digital power.
Ultimate combat arena
Tekken and Street Fighter bring raw martial arts drama to digital platforms. Every punch tells a story.
CTRL OF MEMORY LANE
Take a trip down memory lane with classic game title like Mario Kart, Donkey Kong, Sonic the Hedgehog and more. Taking nostalgic and fun game plan to ease the competitive edge.
CTRL THE SEASON
Intense season launches competitive gaming preparation
Season of Community & Competition
A CTRL Season is built like a traditional sports season — weekly matchups, win–loss records, standings, playoffs, and a championship. Players show up each week, play their scheduled games, and fight for a spot in the postseason.
CTRL Summer bowl: PLAYOFFS
& championsHIP
The ultimate digital showdown unfolds during PHL Fest, where gaming legends battle for supremacy. Champions emerge through skill, strategy, and pure digital passion.
SPONSORSHIP CTRL
Transform your brand into a gaming powerhouse. Strategic partnerships fuel digital competition.
Sponsorship opportunities
Create immersive environments that amplify gaming experiences
Elevate your brand in digital arena
Elevate competition with remarkable rewards and recognition
Transform gaming experience with strategic support
Strategic partnerships unlock immersive gaming environments and unparalleled audience engagement.
Unlock gaming potential
Innovative sponsorship models create dynamic connections between brands and passionate gaming communities.
Amplify your brand presence
Cutting-edge sponsorship opportunities provide direct access to emerging digital entertainment markets.
Fuel the gaming ecosystem
Comprehensive sponsorship packages designed to integrate brands seamlessly into competitive gaming landscapes.
Beyond the game
Gaming transforms from hobby to cultural phenomenon
Interactive gaming landscape
Experience where technology, competition, and community converge. More than just playing - living the game.