Market Yourself...
Differently
Transform your business during the most dynamic event in Philadelphia's history, connecting local entrepreneurs with global opportunities.
To ‘Market Yourself… Differently’ means as businesses being equipped with the plans, strategies, and insights needed to align with the interests and motivations of visitors coming to the city — positioning each business to stand out, attract the right audiences, and turn major events into meaningful growth.
PHL Fest Plays & Formations
Navigate the festival landscape with strategic insights. Maximize your business potential through targeted engagement and community connection.
Strategic planning
Community activation
Economic opportunity
Get Ready... PHL Training Season
Comprehensive workshops to elevate your business strategy
Readiness training for local businesses
Hands-on sessions designed to boost your competitive edge during the festival
Digital event tracking for seamless business integration
Stay updated with real-time festival opportunities and business connections
Customer Incentives for Engagement
Transform customer interactions into meaningful engagement. Build lasting relationships that drive growth and visibility during PHL Fest.
Unlock your Business Potential with Strategic Resources
Digital Tools
Leverage cutting-edge technology to streamline your marketing and customer engagement strategies
Network Hub
Build meaningful connections with local and visiting customers during PHL Fest
Marketing Boost
Amplify your brand visibility through targeted promotional channels and festival-specific marketing support
Support Center
Access expert guidance and mentorship to navigate the festival's unique business opportunities
Business Accelerators
Discover targeted resources designed to propel your local business forward during the most transformative event in Philadelphia's history.
Co-branding Opportunities
Provide brands/sponsors the opportunity to partner with your business and space to reach your customer and their audience.
Branding Sponsorship
Brands are looking for creative ways to engage and connect with a niche community and your business can provide that vehicle.
Temporary spaces, lasting impact
Transforming vacant spaces into vibrant urban experiences for testing business and product concepts during PHL Fest.
Global Foot Traffic. Real Consumer Validation.
Short-term retail activations for emerging brands to test product, pricing, merchandising, and storytelling with a diverse, global audience.
From Gallery to Street-Level Culture
Vacant spaces converted into temporary galleries, immersive installations, and artist marketplaces—bringing global visitors directly into Philly’s creative ecosystem.
Taste Philly. Test the Menu.
Temporary kitchens, tasting rooms, and food halls allowing chefs and food brands to test menus, concepts, and formats without committing to a full restaurant.
Live Product Testing—No Pitch Deck Required
Physical demo spaces where small businesses, startups and builders showcase products, apps, platforms, hardware, AI tools, and immersive tech to real users—not just investors.
Neighborhood Sound. Global Ears.
Small-scale, flexible performance spaces turning vacant locations into listening rooms, DJ labs, and genre-specific showcases.
Experience Culture—Beyond the Stadiums
Experiential pop-ups celebrating heritage, identity, sport, fashion, food, and storytelling, connecting visitors to the soul of Philadelphia’s neighborhoods.
